We hate to use the name headhunters rather than recruiters, because Mark never liked that term when it was applied to him. But it's a pretty common nickname for a group that is playing an increasingly important role in career management today. The World is Flat has taught us that no job is safe (note even fast food order takers!). Companies are no longer taking responsibility for your career. Tom Peters believes in a Brand Called "You". Your career and its transitions are IN YOUR HANDS. You can't call yourself a smart manager if you don't know how to create the right relationship with recruiters in your industry.