DishyMix: Success Secrets from Famous Media and Internet Business Executives

by Personal Life Media · · · · 6 subscribers

Crave authority? Visibility? Want to attain a power position? Want to be a leader with your own personal brand? Then model the behavior of successful entrepreneurs, CEOs and executives. Join Susan Bratton, industry connector, cognoscenti and creator of the Talk Show Tips System as she combines her bold approach and playful persona in this dishy mix of a talk show that dives deep into the life lessons of fascinating individuals from the world of digital media, advertising, marketing, social media and Web 2.0. Get pearls of wisdom, smart advice and warnings to heed. Susan gets titans of industry to reveal themselves, not just their business strategy, through personal stories, their biographies, exploits and escapades. She goes beyond executive development to uncover the actions that get results. Find out what life is like as a big cheese, how they got where they are and what they want next in their lives. This show will mentor you so you can leave your own legacy of leadership. Be inspired. Be amazed. Most of all…be entertained. Voted #1 Best Podcast on Social Media by Top Rank Blog. SCROLL DOWN HERE TO LISTEN TO RECENT EPISODES. A Sample of DishyMix Guests: * Marcus Buckingham, The Truth About You * John Zogby, The Way We'll Be * Pete Blackshaw, Tell 3,000 * Alex Bogusky, Crispin, Porter + Bogusky * Peter Shankman, Help A Reporter * Ori Brafman, SWAY * John Battelle, Federated Media * Charlene Li, Groundswell * Joe Pine, Authenticity * Gina Bianchini, Ning * Sarah Fay, Isobar * Julie Roehm * Seth Godin * Wenda Harris Millard * Steve Wozniak * Dov Seidman, HOW * Sir Ken Robinson * David Weinberger, Cluetrain Manifesto * Bob Garfield, AdAge * C.C. Chapman * Mitch Joel

Part Two of TwoPart One of TwoOren Klaff it a pitch monster who goes for the deal in a way that takes bravado, chutzpah and an underlying EMOTIONAL connection.In this 2 part series, learn how to apply Oren's boardroom formula to your online marketing.We give you the pitching blueprint which includes:PrizingOwning the FrameIntrigue PingsThe HookpointHot CognitionsYou will look at your marketing in a whole new light after this valuable reset.

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Tags: social media, management, tech news, business, people, marketing, interviews, entrepreneurs, success secrets, business/management & marketing, digital media, advertising, technology/tech news, internet, management & marketing, technology, web 2.0, careers

Older Episodes

Oren Klaff - Pitch Anything: Present, Persuade and Win The Deal
Carrie Tillman, Building Character into Your Email Marketing
It's likely you have an innate skill you're not fully utilizing in your marketing -- the ability to see "real time emotional patterns" in the conversations your customers are having with you.Listen in as Susan tells you about six "Real Time Emotional Patterns" she leveraged using technologies like webinars, live …
In the first 5 minutes Sean divulges the six questions that get you fantastic testimonials for your product or service.Listen now to find out:You have a formula for Testimonials. What is it and how did you arrive at this particular set of questions?When and where in the structured communication of …
David Spark has a fresh, smart way to give your brand a voice in the market that is efficient and most effective when done at a conference your company is attending.He calls it, brand journalism (an old way of saying it is custom publishing or content marketing). What he does …
Join me as I talk to the legendary Joe Sugarman about why people buy.Known for selling 20 million pairs of BluBlocker sunglasses, Joe cut his teeth as a print advertising wizard in the 70-90's. Find out how he came up with his famous 30 Psychological Purchase Triggers and how to …
Chef Keith Snow is building a sustainable, seasonal, local food and cooking brand. Hear about his syndication strategies, his tiered membership offering and the platforms that work best for him to evangelize and monetize the inspiring prospect of eating good, local foods in season.We talk Apps, Roku, YouTube, Facebook, Twitter, …
Webinars are viral, a great source of leads and perfect for "closing" business. Scott Boulch has created FBWebinars so you can leverage the "endorsed traffic" within Facebook.Listen to this excellent interview where we not only discuss the mechanics of a webinar program but learn best practices and the psychology of …
Conner Galway is a major up-and-comer in the agency world. Junction Marketing is his Vancouver, BC agency where they are performing the latest feats of social marketing for their clients.Get Conner's cheats and shortcuts for making effective Facebook promotions and Pages.Learn about:The etiquette of  "Like-Gates"The Power of PagesThird Party FB Apps …
In this tables turned episode, Lee Odden, CEO of TopRank Marketing interviews me about my Conversion Triggers SES Keynote.Find out about the 4 realms of persuasion marketing and how you can apply copy writing, story telling, neuro-marketing and structured communications to your marketing to increase conversions.Go to: http://conversiontriggers.com to see …
One of the most effective online advertising strategies that is increasing my conversions now is Retargeting.This is when you cookie a visitor to your landing page and then serve them ads when they are surfing other sites to remind them about your product or service.Doubleclick came up with this as …
Russell Pereira is an advisor to VP's and SVP's on effective communication skills to fast track your career by cultivating your A-Players for more success and managing your under-performers more effectively.Learn:How to get employees to do things right the first time7 Mistakes VP's make when giving feedbackHow to be politically …
Joe Vitale has been called the "Buddha of the Internet."A famous online marketer who was in 13 movies including The Secret now has a fantastic strategy for his newest online product, "Attract Money Now." If you've been wondering how the most sophisticated, experienced online marketers package their products, listen to …
Brian Solis, author of Engage and principal at Altimeter Group weighs in on:Syndication of Social ObjectsWhat to DO with Influencers vs. Press vs. Bloggers vs. AdvocatesIdentifying the "Magic Middle"Using Social Media to generate FAST revenueInterest Graphs FCommerceBrand JournalismOrganizational Transformation via the C-Suite
If you are ready to package up your expertise into an online training program, information product, ebook or membership site and are daunted by the task of selecting and integrating the infrastructure and tools to sell your products online, then take a look at M6.I wish I'd had this platform …
The "Spinfluencer," Eric Schwartzman shares his strategies for content marketing, automated social media marketing and social media policy.Learn hwy content marketing is good, but automated social media marketing, though riskier and tougher, is more sustainable.See how social graphs are colliding as LinkedIn and Twitter integrate with sites like Amazon and …
Want an automated cash machine for your business?Webinars that sell are one of the Internet's newest technologies and Dave VanHoose, founder of 7-Figure Speaking Empire takes all his deep bench strength from selling from the stage and integrates it into the latest technology - automated webinars.Dave covers the 5 Core …
Jeffrey Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology, which is conducted in more than 25 countries.In this insightful interview, Jeffrey (an ad:tech SF keynote) shares actionable consumer usage information that will impact your marketing plans.If you are …
Alicia Navarro's story of the evolution of her start up from what she THOUGHT she was building to what the market wanted to buy from her is a perfect example of how good entrepreneurs LISTEN to the market to create revenue.SkimLinks is a European start up in the affiliate marketing …