Competition is all around us — from neighbours trying to out do each other's Christmas decorations, to job candidates jockeying for the same position and siblings fighting for their parents' attention. The drive to compete can be thrilling. But does competitive spirit come with a cost? On this Now or Never, we're going head-to-head with people who are doing whatever it takes to be number one. A 15-year-old Alberta cowgirl who is determined to not get bucked off as she battles to make rodeo history. A Newfoundland mom makes a rallying cry to other parents to just stop with over-the-top birthday parties. And a community in Nova Scotia so desperate to attract family doctors, it is pulling out all the stops to make sure their town comes out on top.