HBR IdeaCast

by Harvard Business Review (ideacast@hbr.org) · · · · 30 subscribers

A weekly podcast featuring the leading thinkers in business and management.

Robbie Kellman Baxter, a strategy consultant, says that subscriptions aren’t just for newspapers and Netflix. She says they can help companies from local retailers to giant industrial manufacturers earn more consistent revenue and develop stronger customer loyalty. And she explains how even during an economic crisis, leaders can adopt a subscription business model to give their organizations a better chance of surviving and thriving. Kellman Baxter is the author of the book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave."

more...


Tags: management & marketing, business news, business

Older Episodes

Richard Tedeschi, a psychology professor and distinguished chair of the Boulder Crest Institute, says that crises like the Covid-19 pandemic and its economic fallout as well as the recent racial violence and social unrest in the United States, can yield not just negative but also positive outcomes for individuals, teams, …
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the slump …
Carlos Brito, the CEO of Anheuser-Busch InBev since 2008, has worked to build a culture of adaptability and customer centricity at the global brewer. Many of his leadership principles are paying off during the Covid-19 pandemic, as empowered employees have quickly changed course to respond to the crisis. Brito explains …
Katherine Gehl, a former CEO and the founder of the Institute for Political Innovation, and Michael Porter, a professor at Harvard Business School, apply his Five Forces framework to explain why U.S. politics are dysfunctional. They argue that the Republican and Democratic parties make up an industry duopoly with high …
Megan Rapinoe, U.S. women's soccer star and World Cup champion, knows how to perform under pressure, motivate her teammates, and advocate for the causes she believes in. In addition to her stellar play as a professional athlete, she's been outspoken about racial justice, LGBTQ rights, and gender pay equity. She …
Ella Washington, an organizational psychologist at Georgetown University, argues that private sector American organizations have a big role to play in sustaining the fight for racial justice that has gained such momentum in recent weeks. She says that widespread protests should mark a shift in how companies and their leaders …
Frances Frei, professor at Harvard Business School, says that trust, empathy - and even a bit of tough love - are all essential ingredients to strong leadership in today's world. Successful managers focus on the effect they have on others, not themselves. They also define a strategy and create a …
Darrell Rigby, partner at Bain & Company, says many firms have rapidly adopted agile principles to react to the coronavirus crisis. Namely, they’ve been ditching bureaucratic planning processes and instead fast-tracking ideas, holding focused meetings, and empowering decisions at lower levels of the organization. He argues that C-suite leaders should …
Smarter Side Gigs May 19, 2020
Ken Banta, founder of the Vanguard Network, and Orlan Boston, partner at Ernst & Young, argue that every aspiring leader needs to have a side gig -- not to pursue a crazy dream or earn some extra cash but to enhance their skills, knowledge, and network in a way that …
Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. …
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that …
Rita McGrath, professor at Columbia Business School, says the need for organizations to adopt digital business models is more important than ever. Change is accelerating as startups tackle incumbents. And suddenly the coronavirus crisis is forcing the hand of many companies that have put off digital transformations. She explains how …
Vivek Murthy, former U.S. Surgeon General, says that, even before the Covid-19 pandemic, we were facing another health crisis: loneliness. Studies show that, around the world, more people have been feeling a greater sense of social isolation, which has many negative affects, including increased blood pressure, reduced immune response, and …
Eric McNulty, associate director of Harvard’s National Preparedness Leadership Initiative, studies how managers successfully lead their companies through crises such as the Deepwater Horizon oil disaster and the Boston Marathon terror attack. He identifies the common traps that leaders fall into and shares how the best ones excel by thinking …
Alex Lazarow, venture capitalist at Cathay Innovation, says that start-ups in cities around the U.S. and the world are creating their own rules for success. While Silicon Valley companies have sparked key innovations and generated huge wealth over the past few decades, not everyone should use them as a model …
Stewart Friedman, organizational psychologist at The Wharton School, and Alyssa Westring, associate professor at DePaul University’s Driehaus College of Business, say it’s a mistake for a working parent to think of career and home life as competing interests that have to be balanced. Their research shows how many leadership skills …
In 1976, broadcast journalist Oprah Winfrey moved to Baltimore to coanchor the evening newscast at a local TV station. But she struggled in that spot and was moved to the morning talk show. That demotion led Winfrey to discover a professional calling that aligned with her personal sensibilities and emerging …
Tsedal Neeley, a professor at Harvard Business School, says that there are simple ways leaders can help their employees stay productive, focused, and psychologically healthy as they work from home during the current global pandemic. The right technology tools and clear and constant communication are more important than ever. She …
In 1863, U.S. President Abraham Lincoln wrote a scathing letter to his top Union general, who had squandered a chance to end the Civil War. Then Lincoln folded it up and tucked it away in his desk. He never sent it. Lincoln understood that the first action that comes to …