How are user experiences evolving? Carl and Richard talk to Heather Wilde about her work with UX in a number of capacities, including helping to create the user experience of EverNote. The conversation dives into a number of poor UX designs, including frustrations around Windows 10 - but what's coming next? Heather talks about anticipatory design from the perspective of most people living with decision fatigue and being unwilling to make more decisions. So simplify your UI! Popular applications today need to be spartan and direct to help the user. The question is what the UX is attempting to do - help the user or help the business? Can it do both?