This week on Spark, how algorithms and digital technologies try to predict, or even influence, our behaviour on scales both large and small. Amazon, Google and Facebook all have an image of us. John Cheney-Lippold suggests that doesn't truly reflect how we are in real life and that the profiles that algorithms build of us reflect how companies want to see us, in ways that give value to them. And Abeba Birhane suggests that the —"I think, therefore I am" notion of the self — isn't the only way to view the individual. This episode originally aired on November 3, 2019.