The Age of Persuasion from CBC Radio

by podcasting@cbc.ca · · · · 4 subscribers

Terry O'Reilly explores the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion.

This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.

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Tags: cbc radio, society & culture, cbc, public radio

Older Episodes

Season 5: Mad Women June 29, 2011
This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times.![](http://feeds.feedburner.com/~r/ag eofpersuasionpodcast/~4/lH9VJPu3fzg)
It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ...
This week, The Age of Persuasion looks at Diversity in Advertising. We'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also ...
This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about ...
Season 5: Slogans June 4, 2011
This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never ...
For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the ...
Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade.! [](http://feeds.feedburner.com/~r/ageofpersuasionpodcast/~4/xyctiniTwzE)
This week, the Age of Persuasion features an encore broadcast of "Opportunism in Advertising." Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality ...
This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the ...
This week, The Age of Persuasion looks at part two of how Madison Avenue invented the Happy Homemaker. While advertising encouraged women to aspire to be housewives in the 50s and 60s, that stay-at-home stereotype was called out onto the carpet by a best-selling book titled in 1963. That book ...
This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women ...
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. More importantly, they always deliver that one thing actors cannot ...
They are the ads that make everyone squirm - consumers, media and especially ad copywriters!![](http://feeds.feedburner.com/~r/ageofpersuasionpodcast/~4 /28Clis-L85Y)
For this episode on great movie marketing, we feature some of the most inventive movie ads ever done, and trace the history of movie trailers - originally created to drive people OUT of theatres!
This week, we talk about the ads baby boomers can still sing along to 40 years later.
Season 5: Burn the Boats April 19, 2011
We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards.![](http://feeds.feedburner.com/~r/ageofpersuasionpodcast /~4/TditHNZ3GzE)
Season 5: Pitchmen April 19, 2011
What is that special gift that enables great pitchmen to part us from our money? And what is that part of us that wants to be pitched? Hold on to your wallet: this week Terry O'Reilly looks at the natural born pitchmen.
This week on the Age of Persuasion, we look at "Dynamic Duos" - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time.![](http://feeds.feedburner.com/~r/ageofpersuasionpodcast/~4/yQkscLkPzWg)
This episode is called "Three Foot Marketing" and it examines how retailers exert influence on the last three feet in the store - meaning the distance between your shopping cart and the shelf. Over 75% of buying decisions are made at the store level, so those last three feet are ...