Announcement! Not only is the 25th December the birthday of the Token Skeptic podcast - it's also the day that the Patreon support site is launched! Check out http://www.patreon.com/kyliesturgess and consider supporting the show into 2014! There's rewards for your support and even goals to reach along the way, so I hope you can be a part of the new Token Skeptic show. We all know that you can't believe everything you read in the papers - but that truism extends far beyond the celebrity pages and gossip columns, and even turns into ‘real’ news. The near-invisible influence of PR companies is often pivotal in deciding what news gets told, and how it gets reported. And that's where Michael Marshall comes in to help. Michael Marshall is the co-founder and vice-president of the Merseyside Skeptics Society and appears on the Skeptics with a K, Righteous Indignation and Strange Quarks podcasts. Besides organising national and international campaigns against homeopathy, he writes about the often-unsuspected role of PR in modern media. He does talks about Bad PR as well as writing the popular blog at http://bad-pr.tumblr.com. You can catch him at QEDCon, the great Question, Explore, Discover convention that will be running from the 12-14 April in 2014. Theme songs are P&P; by Derek K. Miller of www.penmachine.com and Leap Second by Milton Mermikides, of www.miltonmermikides.com. Additional music, "Mellowtron" and "Wish Background" by Kevin MacLeod (incompetech.com). Please leave positive comments and reviews on iTunes and consider supporting the show via visiting Tokenskeptic.org - and I'd love to get your feedback via email@example.com.