Under the Influence from CBC Radio

by CBC Radio · · · · 54 subscribers

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto's SARS outbreak to Hurricane Katrina, it all comes down to a crisis plan, speed and smart marketing.

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Tags: cbc, cbc radio, public radio, society & culture

Older Episodes

This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer ...
This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car you drive, you’d be surprised how much of ...
This week, we explore the art of door-to-door sales. From encyclopaedias, to makeup, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look ...
This week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many of the myths you’ve heard and maybe even passed along ...
S7E7 - Comic Book Ads Feb. 15, 2018
This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar. You probably spent your allowance on one or two in your ...
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá replaced police officers with mimes. Sometimes the only solution is a wild and ...
This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today.
This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscribe to just about anything these ...
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today.
Kicking off our 2018 season, we explore how some of the craziest fads are marketed. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.
We're Back! Dec. 31, 2017
Happy New Year. Our first podcast of the season drops Thursday, January 4. Here's a look at some of the fun topics we'll be tackling this year...
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.
Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.
This week, it's part two of our Strange Bedfellows episode. It's not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. And at the same time, porn sites are starting to advertise in mainstream media.
This week, we explore the increasingly blurry line between advertising and pornography. There has always been a line advertisers wouldn't cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites.
This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world, but all that changed when B2B companies dared advertise on the Super Bowl.