Under the Influence from CBC Radio

by CBC Radio · · · · 54 subscribers

Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today.


Tags: cbc radio, society & culture, cbc, public radio

Older Episodes

This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscribe to just about anything these ...
This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful because someone said...Damn The Torpedoes.
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today.
Kicking off our 2018 season, we explore how some of the craziest fads are marketed. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible.
We're Back! Dec. 31, 2017
Happy New Year. Our first podcast of the season drops Thursday, January 4. Here's a look at some of the fun topics we'll be tackling this year...
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? It’s not a black-and-white issue, but it’s definitely pink and blue…
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople.
Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. And in most cases, the creators simply lost control.
This week, it's part two of our Strange Bedfellows episode. It's not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. And at the same time, porn sites are starting to advertise in mainstream media.
This week, we explore the increasingly blurry line between advertising and pornography. There has always been a line advertisers wouldn't cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites.
This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world, but all that changed when B2B companies dared advertise on the Super Bowl.
Geography As Branding Feb. 28, 2015
This week, we explore the ways in which many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars.
Selling Ugly Jan. 16, 2015
While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. This week, we explore the challenging world of Selling Ugly.
This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter.
Terry's 10th season on CBC Radio begins tomorrow with an episode entitled Strange Brands. Tune in at 11:30.
Strange Brands Jan. 2, 2015
This week, we look at some of the strangest brands that exist in the world. Some are the result of odd licensing deals, others are the result of unusual marketing opportunities - like a Burger King body spray.
Dear Terry 2014 June 20, 2014
This is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in.